PowerON Ltd. establishes German subsidiary PowerON GmbH

To better serve customers in Germany and the wider European Union, PowerON has established a subsidiary GmbH which will be operating from September. Commenting on the expansion, Dr. Markus Henke, PowerON CEO, noted: “An upside of the Covid-19 crisis – if there is one – is a significant uptick of interest from companies wanting to automate production processes: robots are immune to Covid and keep people away from harm.” 

Dr. Henke observed that implementing major changes, like new ways of automation, required investment over long time horizons. “Germany and the European Union lead the world in robotics and automation. At PowerON we saw a significant increase in enquiries during the COVID-19 shutdown, so we decided to bring our plans for Germany forward.” He said there were clear signs that companies were planning ahead to prepare for the next pandemic, aiming to automate a wider range of tasks that today put people at risk.” Dr. Henke: “Although it’s still early days for PowerON, we are encouraged that customers recognize the transformational possibilities that PowerON’s technology bring to robotics.” 

As PowerON GmbH gears up, people are being added in customer support and business development roles. “Now we can support customers across the EU from the same time zone” said Dr. Henke, “and, over time, PowerON GmbH will begin product manufacture close to end customers”. 

PowerON GmbH is based in Dresden. Dr. Henke said that the choice of location was easy: “We have a strong collaboration already with the TU Dresden.” Amongst the largest technology-oriented universities in Germany, TU Dresden was named a “University of Excellence” by the German Research Society, recognizing the strong track record of innovation. The past few years have seen large research institutes, including Fraunhofer, Helmholtz and Leibniz establishing around TU Dresden, augmenting a vibrant start-up environment. “To grow a game changing start up in robotics now, Dresden is the obvious place to be. By setting up there PowerON can access world-class facilities as well as strengthening customer support”, Dr. Henke concluded.